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Built above the middle wing was a 200-foot (61 m) tall clock tower with the "Singer" name clearly displayed for all to see for miles around. Originally, two main buildings were constructed, each 800-foot (240 m) long, 50-foot (15 m) wide and three storeys high. In 1882, McKenzie, by then President-elect of the Singer Manufacturing Company, undertook the ground breaking ceremony on 46 acres (19 ha) of farmland at Kilbowie, Clydebank. By that point, Singer employed over 2,000 people in Scotland, but they still could not produce enough machines. Demand for sewing machines outstripped production at the new plant and by 1873, a new larger factory was completed on James Street, Bridgeton. The Vice President of Singer, George Ross McKenzie selected Glasgow because of its iron making industries, cheap labour, and shipping capabilities. In 1867, the Singer Company decided that the demand for their sewing machines in the United Kingdom was sufficiently high to open a local factory in Glasgow on John Street. Workers leaving Singer sewing machine factory on Clydebank Singer was also a marketing innovator and a pioneer in promoting the use of installment payment plans. The company demonstrated the first workable electric sewing machine at the Philadelphia electric exhibition in 1889 and began mass-producing domestic electric machines in 1910. The Singer company began to market its machines internationally in 1855 and won first prize at the Paris world's fair that year. In 1885 Singer produced its first " vibrating shuttle" sewing machine, an improvement over contemporary transverse shuttle designs (see bobbin drivers). Singer consolidated enough patents in the field to enable him to engage in mass production, and by 1860 his company was the largest manufacturer of sewing machines in the world. 8294 in August 1851 for an improved sewing machine that included a circular feed wheel, thread controller, and power transmitted by gear wheels and shafting. Singer's patent model for his sewing machine